Amb el creixent pànic que envolta l’estat del nostre planeta, tots els sectors d’activitat, inclòs el turisme, estan baix creixent pressió per abraçar ‘millors pràctiques’ ètiques i ecològiques. El turisme responsable també ha evolucionat com a resposta a aquesta preocupació cada vegada major i aquest concepte ho recull la declaració de Ciutat del Cap en 2002.
Sense la integritat del medi ambient, la coparticipació social de les comunitats locals i una àmplia base de turisme que incorpora tant l’ètica i els drets humans, el sector no pot considerar-se sostenible.
Els turistes són cada vegada més exigents
Possibles viatgers són cada vegada més exigents en la seva elecció de destinació i amb els agents turístics (tour operadors, agències de viatges, mitjans d’hostalatge, etc.), i farà tot el possible per esbrinar el respecte al medi ambient i el segell de responsabilitat social.
En resum, els turistes estan escodrinyant les seves opcions de transport, allotjament i manutenció en termes de polítiques d’ocupació, conservació d’energia, reciclatge dels residus, conservació de l’aigua i participació de la comunitat local, així com la petjada de carboni de cadascun.
Una faceta important del turisme responsable està considerant l’impacte del turisme sobre el medi ambient i la cultura de la gent local. Si es crea majors oportunitats econòmiques per a la comunitat local i al mateix temps minimitza l’impacte ambiental, econòmic i social negatiu de la visita, llavors pot ser enquadrat com a turisme responsable.
Els principis bàsics del turisme responsable
En el Cim Mundial sobre el capítol de Turisme de Desenvolupament Sostenible, celebrada a Ciutat del Cap en 2002, es va aprovar una filosofia que engloba tota la promoció de les millors pràctiques en tant els socis d’oferta i demanda de la indústria. Els principis bàsics del turisme verd o responsable inclouen:
- La generació d’avantatges econòmics addicionals a nivell de base per a les comunitats locals
- La millora de les condicions de treball;
- Més participació de la comunitat en la presa de decisions que afectaran tant als seus mitjans de vida i les oportunitats potencials;
- Interaccions respectuoses i dignes amb les cultures locals, incloent una major comprensió dels problemes socials, ambientals i culturals que afecten a les comunitats;
- Contribuir positivament a la conservació tant del medi ambient i la cultura de la destinació;
- Promoure la consciència en tots els nivells.
En poques paraules, la indústria del turisme ha de ser vista sota un paraigua de la consciència en tots els nivells. S’imaginen un món sense el turisme responsable? A ningú li agradaria viure en un món amb lloc a la destrucció dels ecosistemes fràgils, l’anihilació de les espècies, l’alienació de les comunitats locals i la destrucció conseqüent del planeta en el seu conjunt.
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